For over 45 years, Lowrance Electronics, Inc., has been the leading designer and marketer of high-quality sportfishing SONAR (fish finders) and Global Positioning System (GPS) mapping instruments. Lowrance designs and products fish finders and GPS units that provide the ultimate in high-performance features at highly competitive prices. That's why 4 out of 5 freshwater tournament fishermen today rely on Lowrance fish finders.
Lowrance fish finders are used by 4 out of 5 tournament fishermen.
The Company's SONAR products graphically display underwater information (bottom contours and structure, schools of baitfish, individual game fish, thermoclines, etc.) and are used primarily by sport fishermen as fishfinders, and by recreational boaters as navigational and safety devices. Its GPS+WAAS mapping products are utilized by boaters for navigation, as well as by hunters, backpackers, RV enthusiasts, pilots and others to locate their positions precisely within 10 ft (in select areas of the U.S.) and to record up to 1,000 waypoints (favorite spots) in a unit's memory and return to those locations at anytime in the future.